Coffee retailers and roasters have the power to spread awareness about issues that confront coffee farmers and their families. For coffee consumers, these companies are the portal to the specialty coffee industry. They provide community gathering places. They’re led by creative entrepreneurs who understand the challenges of running a small business — and, much like the coffee farmers we work with, they appreciate all the work that goes into producing and delivering a high quality product.
How can creative, generous, entrepreneurial coffee companies work with us? Here are just a few ways.
A donation box on your counter is one the easiest ways to participate. This small box serves as a messaging opportunity and a place for customers to donate without interrupting service. If your baristas rely on those precious tips, read on.
Sell your used coffee sacks
Do you have used coffee sacks taking up space? Sell them for a suggested donation price. Here’s an awesome sign Uncommon Grounds used, constructing from found materials at their shop. Last year, this great campaign raised over $1,000 to support our work with coffee-farming communities.
Per Pound Donation
Donating a fixed dollar amount or percentage of sales of coffee is a great way to go, especially if you’re buying coffee from communities or countries where we work! Brio Coffeeworks roasts coffee from Cesmach, one of our partner cooperatives in Chiapas, Mexico, and donates $1 per pound sold. It’s a great opportunity for co-branding.
Host an Event
Do you have a beautiful space? What a perfect opportunity to bring your coffee community together to support a cause, hang out, and be THAT coffee shop that had the cool party with the local microbrews…and maybe a band?
Special Drink Promotion
Do you have beautiful, Instagrammable lattes, or are trying out a special roast from one of our partner cooperatives? Tell your customers with every drink sold your shop is making a donation from the sale to fight hunger in coffee-growing communities.
E-commerce Donation Box
Addison Coffee Roasters created an online version of a donation box. After choosing the grind but before the quantity, every customer gets an opportunity to support our work.
There’s a world of ideas out there – we’d love to hear yours.
We love saying thank you all over social media, and promoting our partners. Tell us what you’d like to do – and we’ll do our best to support you and make it happen. Check out our Facebook, Instagram, or Twitter accounts for more ideas. Or, get in touch with Christina at email@example.com.