Our 2020 Roasted Rick’s campaign has ended. Stay tuned for new Roasted Rick’s coffee in 2021!
Rick Peyser’s advocacy for coffee farmers and their communities goes back nearly 30 years. His fight for a better quality of life for the people who grow the high quality coffee we all love and depend on has never wavered. We honor Rick’s work and the coffee-farming families he’s worked with through this limited-edition coffee: Roasted Rick’s Small Batch Coffee for a Better World.
Rick says, “I’m more committed than ever to make visible — and change — the system that has oppressed generations of coffee-farming families, all over the world. This special coffee honors the farming families and communities I’ve worked with over the years, and will bolster their resilience, food security, and livelihoods in the face of yet another huge challenge: the COVID-19 pandemic.”
The inaugural release of Roasted Rick’s is a fully washed Arabica from Inzá Cauca in Colombia, produced by a group of 52 smallholders in the “Macizo Colombiano,” and grown at an altitude of 1,500-2,000 meters. The medium roast coffee has notes of berries, plums, jasmine and milk chocolate, and a medium body. Mercanta The Coffee Hunters generously donated this coffee to Food 4 Farmers for this promotion, and to support our work.
Rick is a co-founder of Food 4 Farmers, established in 2011 to address “Los Meses Flacos” — the months of chronic seasonal hunger affecting millions of coffee-farming families. For 27 years, Rick was instrumental in developing and promoting Green Mountain Coffee Roasters’ sustainability efforts, and his advocacy for a better quality of life for coffee farmers and their families continues to this day. Rick is the co-author of Brewing Change: Behind the Bean at Green Mountain Coffee Roasters, which chronicles the plight of coffee farmers and the development of the sustainable coffee movement. He is currently the Senior Relationship Manager, Coffee & Cocoa, at Lutheran World Relief, sits on the Food 4 Farmers Board, and is a member of our Program Committee.
This year, our food security work is more critical than ever (read our update). COVID-19 is sweeping through Latin America, where the effects of climate change and low coffee prices have already put small-scale coffee farmers and their families at risk. Your donation will help us support their efforts to produce their own food, selling & sharing with their neighbors and communities, so that everyone has the opportunity to put good food on the table, build resilience, and weather the effects of the pandemic.
Get your bag of Roasted Rick’s by donating $25 or more to Food 4 Farmers for each bag of this limited-edition specialty coffee, beautifully roasted by Vermont’s own Brio Coffeeworks. Shipping is free. Please note that we can only ship to US addresses.
100% of proceeds will fund our critical work in Latin America to improve livelihoods and give thousands of small-scale coffee farming families and their communities access to healthy food — grown by coffee-farming families — every day.
